Bad Habit Design
You own it.
Google rents it to you.
A website you own forever, built to get found on Google and in AI search like ChatGPT. Here is exactly what you get at every level, and why it beats renting your visibility from Google.
Note for Nick: all four "Make it mine" buttons are wired to your live Stripe links and every price is confirmed on Stripe checkout (Domination is now $899 today, then $199/mo). Matching is double-covered: the required business-name box below writes into the Stripe payment reference (client_reference_id), and Stripe's own "Business name" field is now collected at checkout too, so a payment from a personal Gmail or a different phone still maps to the right business. Send this page tagged as badhabit.design/plans?for=business-name to pre-fill the box.
The Build — $700, one time
Your Website$700 once
Live in 24 hours. Yours forever, no monthly required.
- A custom site built from your business — your photos, hours, and services, in English and Spanish.
- All your Google reviews, pulled in live — new reviews show up on the site automatically within 24 hours.
- Google verification & submission — we verify your site in Google Search Console and submit your sitemap so Google starts indexing you (the same setup we run on our own sites).
- An initial SEO blog post — written for your exact trade and city, targeting what customers actually type into Google.
- Built for AI search — LocalBusiness, FAQ, and Article structured data so Google and ChatGPT / Claude can read and recommend you.
- You own the site and the domain. Take it and never pay us again.
Make it mine · $700One time · Apple Pay, Google Pay, or card
Hosting & Care — $15/mo
We Keep It Running$15/mo
Optional. Set it and forget it.
- We host the site and keep it online and fast.
- Security updates, patches, and backups handled for you.
- Twice a year we update your site and SEO with whatever you want to add: new photos, services, hours, or a special.
- Your live review sync stays on.
Light-touch upkeep with two update windows a year. For monthly content and active SEO, keep reading.
Make it mine · $715 todaySite + first month, then $15/mo · cancel anytime
Growth SEO — $75/mo
Best bang for the buck
Where You Start Climbing$75/mo
Everything in Hosting, plus the work that actually moves you up Google.
- Monthly Google Business Profile tune-up — the single biggest local ranking lever. Categories, services, a fresh Google Post, and new photos every month.
- A fresh blog post every month — new long-tail keywords real customers are searching, so you show up for more of them.
- Fresh reviews posted to your site monthly, plus help getting more of them.
- Monthly SEO re-check from your Google Search Console data — we see which searches are finding you and double down on what works.
- Monthly we update your site and SEO with whatever you want to add: photos, services, hours, or a special, on schedule.
- The Bad Habit newsletter — content ideas and what is working in advertising right now for your industry's social media.
My take: for a local shop, this is the sweet spot. Google's local 3-pack is driven mostly by your Business Profile and your reviews — and this tier hits both every month while the blog compounds. Most shops should live here.
Make it mine · $775 todaySite + first month, then $75/mo · cancel anytime
Domination — $199/mo
Own your market
Everything, Every Week$199/mo
Everything in Growth, but we hit it weekly instead of monthly.
- Weekly blog / content touches — Google rewards fresh sites, and this keeps yours moving constantly.
- Weekly Google Business Profile posts and photo drips.
- Weekly review posting and responses (responding to reviews is its own ranking and trust signal).
- Weekly we update your site and SEO with whatever you want to add, plus a priority edit lane so specials and promos go live fast, not next month.
- Weekly Search Console pulse to chase every new keyword the moment it appears.
My take: weekly is for competitive markets and shops that want to bury the competition. For a single-location shop it accelerates results but has some diminishing returns vs. the $75 tier — worth it when the market is crowded or the owner wants to run promos constantly.
Make it mine · $899 todaySite + first month, then $199/mo · cancel anytime
What actually moves the needle
You asked what is ideal, and how far we can realistically push their visibility. Here is the honest order of impact for a local business:
- Google Business Profile — the #1 lever. A fully filled-out, freshly-posted profile is what lands you in the map 3-pack, where most of the calls come from. Cheap to do, huge payoff.
- Reviews — volume, freshness, and responses. More recent reviews and a reply on every one moves rankings and converts the people who see you.
- Fresh, business-specific content targeting long-tail searches ("brake noise on a 2015 F-150 in Lewisville") and AI questions. This is where the blog earns its keep and where we beat everyone doing generic templates.
- Structured data + fast mobile site so Google and AI can actually read and quote you.
- Search Console feedback loop — we watch what is working and write more of it. This is why the monthly/weekly tiers compound instead of plateau.
Realistic ceiling: a shop that starts with no website and gets the Build + Growth tier can reasonably expect to move from invisible into the top of local search over roughly 3 to 6 months, with the Business Profile and reviews doing the heavy early lifting and the content compounding after that. No one can promise a #1 spot — anyone who does is lying — but this is the exact stack that gets a local business found.
Why us, and not Google
Google will happily sell a business its own visibility. The difference is you rent it from them and own nothing. Here is the honest comparison:
| | Bad Habit Design | Google Ads / LSA | Google-partner site builders |
|---|
| Do you own it? | Yes, forever | No | No — rent it monthly |
| Stop paying and… | Site stays up | You vanish instantly | Site disappears |
| Found in ChatGPT / AI search? | Yes — built for it | No | Rarely |
| Content | Written in your voice, for your trade | An ad, not content | Generic template |
| Real blog for long-tail search | Yes | No | No |
| Live in… | 24 hours | Fast, but it is a rented ad | 4–5 weeks |
| A local person who shows up | Yes — Frisco local | A call center | A call center |
| Real cost | $700 once + $75/mo optional | $1,000s/mo, forever | ~$100/mo forever, own nothing |
The one-liner for the door: "Google Ads is renting a billboard — the second you stop paying, it comes down. We build you an asset you own that keeps working, and we make sure Google and AI can find it. Same money, one of them you keep."